Episode 68: “The Business of Sleep with Michael Cowen”
We’ve all heard how airway and sleep are changing dentistry as we know it. It can make or break the longevity of your dentistry and even save lives. It all sounds great until you think about the difficulty of making this part of your everyday practice. Michael Cowen brings over 13 years of experience to the table as he explains the basics of how to implement this potentially intimidating area into your practice. How do you legally and effectively screen patients? How do you create a team that can effectively help you manage these patients? Can you make money on this stuff or is it just for Jeff Rouse?
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